Bare Minerals READY Launch

This brand's mineral powder foundation has a serious cult following and leads all foundation sales in the United States despite the fact that, as a loose powder, it's not portable and can be messy. When it was time to launch the new pressed power version of the beloved makeup, we created pitchwork that highlighted the benefits of the new product without speaking to the implied "flaws" of the original formula.

Body copy:

Introducing bareMinerals Ready™ – the mineral foundation you love in a solid, portable form. It looks like a powder, feels like a cream and gives you the freedom to let your ture self shine. Tell us what you think at bareAll.com